Smart Street Lighting Leader Telensa Appoints David Brown as VP Sales EMEA

Expands team in response to sharp increase in demand as LED & controls projects proliferate

David Brown, VP Sales EMEA at Telensa

David Brown, VP Sales EMEA at Telensa

Telensa, the leader in connected street lighting and smart city applications, has appointed David Brown as VP Sales EMEA.  David leads a team enhanced to respond to the surge in demand, as cities around the world switch to energy-efficient LED streetlights equipped with smart controls. He joins Telensa from Echelon, the industrial control networking company where, as Sales Director EMEA, he led engagements in lighting and building automation control systems.

Telensa PLANet wireless controls pay for themselves with extra energy savings and streamlined maintenance.  They enable localised customisation of lighting levels and provide a city-wide array for smart city sensor applications. With a footprint of more than one million connected streetlights around the world, Telensa is the undisputed leader in this rapidly growing market.

Telensa has also made key additions within the EMEA commercial team:

  • Keith Henry has expanded his established position with Telensa to become technical sales manager EMEA. Keith has extensive outdoor lighting experience, with 30 years of expertise spanning municipalities and vendors such as Philips Lighting and SELC.
  • Sara Lee has joined Telensa as UK Account Manager. Sara brings more than 20 years of experience with Philips Lighting, most recently in key account supply chain management.

“Telensa’s sustained revenue growth is driven by the switch to LED and our solution’s compelling business case,” said Will Gibson, CEO Telensa. “In David, Keith and Sara we have an EMEA team of unparalleled expertise to accelerate our commercial momentum.”

About Telensa

Telensa makes wireless smart city control applications, including PLANet, the world’s most widely deployed smart streetlight solution with a global footprint of one million lights across five continents. Based on a compelling business case with proven scalability, Telensa’s solutions also provide a low-cost platform to add multiple city-wide sensor applications.

Fundamental to Telensa’s success is its Low Power Wide Area (LPWA) Ultra Narrow Band (UNB) radio system, which has the unique combination of low cost, long range, long battery life and 2-way communication for massive numbers of devices. (

RealWire press release:

BT, Telensa and Suffolk County Council pilot sensor-adaptive street lighting

Article from the ILP‘s Lighting Journal describes an innovative smart city pilot in the UK

A stretch of the A143 through the Suffolk village of Great Barton is hosting a pilot Connected Lighting project that has the potential to transform the economics of smart city applications.

Suffolk County Council has a long-standing relationship with Telensa, having connected its 60,000+ streetlights several years ago using the company’s PLANet Central Management System (CMS).  This pilot is about integrating streetlight-mounted sensors from BT to automatically adapt lighting levels in response to traffic flow, in addition to monitoring a range of other environmental factors.

What makes this pilot different is that instead of the substantial integration costs usually associated with Smart City projects, this one is built to a standard that streamlines the whole process. Hypercat is the open standard for the integration of smart city technologies; it allows disparate systems to interact and exchange data using standard, familiar internet technologies.

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